From Sonoma County California, falling for dainty offers jewelry you'll want to live in. 

The Brand:

Falling for dainty is a fine and semi-fine contemporary jewelry brand that bridges the gap between quality and affordability. Our collection is a blend of our own handmade pieces, pieces we design in our studio, and carefully curated ones. We believe the very best jewelry speaks softly. Each piece features simplicity, and elegance at the forefront while still incorporating those chic trendy styles. 

Our Values:

From using top-quality materials to our customer-centric focus, we treat every interaction and decision with integrity and transparency. Our ultimate goal is your customer satisfaction. Equally, creating jewelry that lasts, and reducing the impact in the fast-fashion industry is of high value to us. 

Our Story:

Brooke Gabrielian, founded falling for dainty in May 2018. Following her artistic background she started making jewelry as a way to pay for college. This quickly turned into a full-grown business. November 5th, 2022 Brooke opened her first brick and mortar location in her hometown, Healdsburg CA. Since then, she has grown falling for dainty with her very own team of employees. Falling for dainty is also in a variety of stores across the US. Brooke, her partner Cameron, and their dog Norman reside in Sonoma County. They enjoy hiking, traveling and being foodies.